Tag: todd swift

Eyewear Anthology launch & a scary flashback

This one is dedicated to my good friend Lucy, who often comes with me to London poetry readings. I’ve taken her to standing-room only upstairs rooms in Victorian pubs, damp basements that turn into saunas in the summer, corners of (yet more) pubs where poets compete with the steady traffic to/from the gents, drunk hilarity from the bar and piped music. She listens, she smiles, she pays her way, she never asks ‘is it nearly over yet?’ and she never complains. And whenever I invite her, she comes along, cheerful as ever! Thank you, Lucy!

Yesterday she and I were at the launch event for Eyewear’s ‘Best New British and Irish Poets 2017’ anthology, at the Windmill in Brixton. I’m very grateful to have a poem in such an anthology, and in such good company. Luke Kennard, thank you for picking it up – I didn’t feel able to elbow my way in to your entourage yesterday to say so, so I’m saying it here. I also want to thank Charles Johnson who originally published the poem in ‘Obsessed with Pipework’.

The Windmill is apparently a legendary music venue – award-winning, longstanding etc. But it had a very strange effect on me. The instructions to find it were to ‘walk along Blenheim Gardens until you think you’ve missed it’ – and I can sort of see why. The road is quiet and residential. The Windmill is slightly set back, and has the appearance of a social club or a school games hut, quite the opposite of the gentrified gastropub one expects in these well-connected, used-to-be-gritty parts of South London. The first thing we noticed was a huge barking/drooling dog on the roof, presumably the one the landlord sends in when punters are reluctant to leave at night.

Brixton Windmill

When I walked inside, I had the most weird sense of deja-vu, or rather being transported back in time to the early eighties, or even earlier. I was hit by a sudden smell – it was as if People Had Been Smoking in there – you know, like in the old days! And no-one had opened any windows since 1986. But wait! I don’t think there were any windows.

inside the Windmill

The place was dark and deserted but for a chap behind the bar. He was friendly, and sold us two very reasonably priced glasses of wine. I resisted the urge to ask for half a lager & lime, telling myself this is not Lewisham in 1978, I am not a teenager but I was drowning in flashbacks to school discos, freezing cold bus stops, dingy pubs with sticky floors and the acrid taste of snogs with boys who smoked and drank bitter. I tried to laugh it off, thinking it was because I’m currently loving my box set of The Sweeney (“fags, slags, jags and blags”), with all its wonderful shabby London locations and dialogue.

Things got going though, and after sitting outside in the sun for a while we made our way back in for the start and found it packed. Yes, standing room only – although we did find seats at the back for a while, until someone came to ‘fix the air conditioning’ above our heads and we had to move. We heard readings from Eyewear poets, from Luke Kennard (who was the selector for the anthology) and also from contributors, including Jayne Stanton down from the Midlands and Telltale’s own Jess Mookherjee. Todd Swift, Eyewear publisher and compere, was very entertaining and saw us through not one but two power cuts when the fuses went. And Jill Abram was there, at one point working the desk and getting the mic in order – she’s clearly a multi-talented woman.

Luke Kennard & Todd Swift
Luke Kennard & Todd Swift

When it came to my turn to read, I had the usual struggle with the lighting/reading glasses etc, and then when I started speaking I heard this rough-sounding Sarf London accent ricocheting round the room – is that me? I have no idea what was happening, unless it was the trauma of the flashback-stuff and being so close to where I grew up –  plus The Sweeney – but I was channelling Denis Waterman (“Ere Guv, isn’t this the boozer where you nicked Fat Charlie in that blag?”) Anyway, I couldn’t do anything about it – if I’d have smartened up my vowels halfway through then it would have sounded weird – like I was putting on a posh poetry voice or something. And I wasn’t imagining this – I mentioned it to Lucy as I sat down and she confirmed it. Ugh! Is there no end to the stressful situations we put ourselves through??!

By that point I was too embarrassed to risk introducing myself to Luke K. So I left feeling rather sheepish about it all. We couldn’t stay to the end as I had to get back to Eastbourne, so I felt a bit guilty about that too. But hey, it was a lovely sunny day. And on the way home I picked up an email to say I’d had a poem accepted for Magma. So that cheered me up. I didn’t watch any of The Sweeney when I got home though.

Brixton Bowie memorial
Brixton Bowie memorial

These poems will make you rich/attractive/understand the off-side rule

Henry Wallis's portrait of poet Thomas Chatterton (1856)
Market or die?

Lots to think about in this post from Todd Swift, in which he ponders on how to sell poetry, or rather poetry books … he says people only buy stuff that’s going to either inform/advise them about something, or provide entertainment/escapism, and that poetry does ‘neither exactly’.

In the comments, someone points out “that’s why publishers do comparatively well with projects like Heaney’s Beowulf or Armitage’s Odyssey…” because they appeal to a larger class of readers who may not go for poetry as such but fancy brushing up on their ancient texts.

That got me thinking about other possible poetry hybrid forms, but more perhaps on the scale of ‘must have’ information aimed to attract a mass audience. For topics, just look at what’s being advertised everywhere online. How to look younger, find romance, win the lottery, say goodbye to the day job. And then there’s the voracious business market: how to get on in your career, how to close a deal, how to start a business, how to be a social media guru, even how to blog. And what about all those other things people want to know about – what’s going on in Scotland? How does the offside rule work? Could any of these topics lend themselves to a poetic treatment?

Speaking as a marketer, I’m only being half-flippant here. Poetry has tried to follow traditional 20th century advertising techniques, aka interruption marketing (poetry on the tube, poetry falling out of the sky like ticker tape, guerilla poetry inserted in places you wouldn’t expect it, pop-up performances in shopping malls, plus good old flyers and the odd bit of polite email marketing…) But it’s hardly a strategic approach. Where are the poetry marketers, other than publishers trying to sell books? Where are the people who embrace the idea of marketing poetry, rather than seeing it as something necessary but pretty scruffy? Why is it headline news when an estate agent employs a poet to write its property descriptions? There’s joy to be had here – and who knows, even money. We need to think bigger.

 

Image: detail from Henry Wallis’s portrait of poet Thomas Chatterton dead in his garret (1856) from The Guardian, Poetry needs to move out of the garret for good, 5-Nov-08